Hello again and welcome back for another post! This time, I’m excited to share some branding work I did for the very lovely Sarah of the Geneva based natural beauty store Archipel. Sarah and I met at her first boutique éphémère in Quartier des Bains. With some experience working in the beauty industry, Sarah decided to launch her own mark, creating the online store, as well has her shop in Geneva. She has a strict set of rules for products to be sold in her shop- they must be a minimum of 95% natural, although there are plenty of treasures that are 100% in her shop as well. She introduced me to some of my favourite natural brands like Nuori, a Danish skincare line that is 100% natural, and the locally made Forêt Bleue for amazing soaps, scrubs, creams and the best natural deodorant I’ve tried!

Sarah asked me to help her create some fresh imagery for her website to pair with the simplistic pack shots that the individual brands send to her. We decided to take this shoot outside and spent the afternoon sitting in the grass, playing at the lake’s edge, creating some poetic and nature inspired photos. Have a look at her website if you are in Switzerland and looking for a special selection of natural products. Her new shop location will be opening soon in Geneva, I can’t wait to visit.